Technology & Growth
Helping technology businesses and enterprise organisations turn strategic opportunity into sustainable growth.
Technology · AI · Transformation
Scaling Technology & AI
in the Middle East
Working with ambitious organisations and leaders to harness technology, AI and modern engineering to transform, grow and create lasting competitive advantage.
Technology Leadership
Connecting technology strategy with measurable business outcomes.
AI & Data
Helping organisations move from experimentation to practical enterprise value.
Digital Transformation
Turning strategic ambition into modern platforms, products and operating models.
Middle East
Exploring and contributing to the rapidly evolving technology landscape across the UAE and wider region.
About Joel
Executive. Builder. Transformer.
I'm a technology and consulting executive focused on helping organisations grow, modernise and navigate significant transformation.
My career has combined enterprise growth, technology consulting and transformation leadership, working with senior executives on complex, high-value change.
Increasingly, my focus is on the Middle East — a region where the combination of ambition, investment and technological adoption is creating one of the world's most interesting transformation environments.
20+
Years across technology & consulting
£100m+
Strategic technology engagements created
Technology & AI
Transformation and growth
Middle East
Regional focus
Focus Areas
Where Strategy Meets Execution
Digital Transformation
Helping organisations modernise products, platforms and operating models to deliver meaningful business outcomes.
AI & Data Strategy
Moving organisations beyond experimentation to create practical enterprise advantage through AI, data and modern engineering.
Middle East Technology
Exploring the people, businesses, technologies and investment shaping the next phase of growth across the region.
Point of View
The organisations that win with AI will not simply adopt better tools. They will redesign how decisions are made, how software is built and how value flows through the business.
Joel Spence
Technology & Transformation Executive
Career
Commercial leadership with a transformation lens.
Current
Technology, Growth & Transformation Leadership
Working at the intersection of enterprise technology, strategic growth and complex transformation.
Previously
Enterprise Sales & Transformation Leadership
Strategic client growth, large-scale transformation pursuits and executive advisory across major organisations.
Earlier
Growth, Consulting & Technology
Leadership roles across global technology companies and digital consultancies spanning business growth, go-to-market, transformation and consulting.
Latest Thinking
Connect
Let's build something consequential.
I'm always interested in conversations with leaders shaping ambitious technology, AI and transformation agendas in the Middle East and beyond.